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Catalytic Africa

The Africa Startup Matching Fund

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Project Description

Catalytic Africa is a matching fund by the African Business Angels Network (ABAN) and AfriLabs that aims to strengthen African startups, innovation hubs, and angel investors while delivering impact results to institutional funders.

We co-invest with angel investors in innovative startups with matching funds in the form of a grant

Initiative by

What did we accomplish?

  • Naming
  • Brand Strategy
  • Brand Design
  • Marketing Strategy
  • Communications Strategy
  • Launch Campaign
  • Website Development
  • Social Media
  • Copywriting
  • Creatives
  • Media Kit

Program Objectives

  • Increase the investment made by angel investors in African startups.
  • Strengthen African angel networks and innovation hubs.
  • Fund African startups with innovative digital solutions & measurable impact.
  • Present reliable ecosystem data, insights, and impact reporting for all stakeholders.

Funding Ratio:

2:1 – If the business angel invests an amount less or equal to 10,000€, then the matching fund will double the amount of funding the startup receives from the angel investors.

3:1 – If the business angel invests more than 10,000€, then the matching fund will triple the amount of funding the startup receives from the angel investors.

The maximum financing from the matching fund is 60,000€ per transaction.

Brand Concept

It’s time to rise together. Nothing is more rewarding for us than doing great work for clients with meaningful missions. Through a deep understanding of our audience’s makeup and motivations, we design digital experiences that connect with people.

We designed a symbol to represent the growth of the African startups out of the catalyst more than just a logo. A symbol that reflects a change or increase or growth based on a reaction of a fuel factor to all startups to enable them for thriving using a substance known as a catalyst. The X factor of all innovation is the cash to enable all founders for achieving their targeted success as fas as possible.

We built and activated Catalytic Brand through cultural insight, strategic vision, and the power of emotion across every element of its expression.

Program Outreach
34
African Countries
1200
Angel Investors
300
Innovation Hubs
50
Angel Networks
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Fadilah Tchoumba
Secretary-General at ABAN

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